It’s that time of year again!

1 Nov

Every year the day after Halloween marks a turning point, fall is coming to an end an the holiday season is upon us; which also means the release of the Starbucks holiday cup! As a coffee fanatic and fan of the holiday season I get very excited for the holiday cups. With the cups also comes the release of customer favorite drinks, Peppermint mocha, gingerbread lattes and eggnog latte.

The Starbucks campaign is officially known as “passing the cheer,” and its mission is to inspire customers to spread goodwill all over the globe. Each cup features a “cheer story” from various Starbucks customers, including one of the most popular stories about a drive through Starbucks in California where one customer paid for another customer’s drink, who was so excited about the random act of kindness that they then paid for the following customer’s drink creating a chain reaction of cheer passing.

“The holidays are all about enjoying celebrated traditions with the ones we love, and Starbucks joins in the spirit of the season as a welcoming place to share these moments,” said Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Company.

As much as I would love for the person in front of me in line to pay for my wonderfully expensive drink, the mere excitement of having my drink in a Christmas cup is enough for me. It may be argued that the holiday cups and drinks are just another way for Starbucks to charge its customers extra money but in reality the holiday cups actually attract customers and add to the holiday spirit. Just another reminder of the power of marketing and public relations and how a simple idea like changing the cup design can bring in millions of dollars.

So starting tomorrow myself along with many others will be able to buy our holiday drinks and be reminded of the holidays though the iconic red Starbucks cup.


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