Love is Money

14 Nov

I’ve never understand the obsession with celebrities, their lives are broadcasted in front of the whole world and are scrutinized for the same mistakes we all make. Yet, we all look to celebrities for fashion, gossip and the latest trends and more often then not idolize their lives. I still remember the buzz about the Kardashians when their show hit, but to this day I still am not sure what the Kardashians did to deserve a reality T.V show?

Kim Kardashian racked in the publicity and money for her extravagant summer wedding to Kris Humphries, a wedding that seemed to give the royal wedding a run for its money  when it comes to media coverage. Sadly it only took Kim Kardashian 72 days to go from covering the tabloids with happy wedding photos to a divorce scandal; goes to show how powerful the media really is.

An article posted in the New York Times, called Kardashianomics pointed out how the Kardashian/Humphries wedding not only scored mass media coverage but also brought in $17.9 million to the newlyweds. Whether or not the wedding was a financial investment or lack of better judgement both Kim and Kris will walk away with a nice lump sum for their “hardships.” The New York Post was able to get the break down of the $17.9 million and see how much the media would pay for behind the scenes coverage.

* $15 million for four-hour, two-part wedding special on E!

* $2.5 million for exclusive photos with People magazine
* $300,000 for an exclusive engagement announcement with People
* $100,000 for exclusive rights to a bridal shower with Britain’s OK! mag
* $50,000 to have a bachelorette party at Tao in Las Vegas

The scandal has posed lots of questions on whether the wedding was  publicity stunt or not, but my question is if it was a PR stunt how does a failed marriage boost your image?

Since the launch of  the Kardashians in 2007 the family has been building their image and highly relying on public relations to interest/maintain viewers and establish an empire. I understand how selling publicity rights to the wedding and events leading up to it was a smart PR move because the viewers were able to connect to Kim on her big day and feel apart of the celebration but now I feel like the divorce might hurt Kim’s image. For a celebrity who already racks in millions of dollars based on her T.V show and mark on the fashion world, the idea of using PR to draw attention to a failed marriage, that is also being debated as a scam seems a bit ridiculous. It also concerns me to think what else have the Kardashians used as a publicity stunt and why they feel the need to circulate bad PR about themselves?

The careers of celebrities rides on their success and their image; public relations plays a key role in that success and one would think you would want to use PR in a positive way and not a negative one. As for Kim Kardashian and Kris Humphries they may of done damage to their images, but they did figure out how to affectively use PR to bring in the money.


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