Nike Corporate Responsibility Report

“Sustainability is our generations defining issue”

                                                                                    -Mark Parker

                                                                                     CEO, NIKE Inc

NIKE, Inc is a publicly traded company and the world’s largest seller of athletic footwear and apparel that employs more than 33,000 people globally. As Nike is an international corporation, it heavily relies on and values its employees, investors, suppliers/manufacturers and consumers to contribute to its success.  Since Nike was founded in January 1964, its vision has been “To help Nike and our consumers thrive in a sustainable economy where people, profit and planet are in balance.” In doing so Nike drives to incorporate sustainability into each aspect of the company and believes in representing a sustainable business and innovation in the corporate marketplace.

Athletes push themselves to achieve their highest level of performance, and that’s how Nike approaches corporate responsibility.

 “It’s not just about getting better at what we do – addressing impacts throughout our supply chain – it’s about striving for the best, creating value for the business and innovating for a better world.”

Environment:

Nike’s commitment to being a sustainable business and leader in innovation can be seen in its new release of Environmental Apparel Design tool. The seven million dollar investment is a software – based tool that allows for innovators and designers to make decisions that can help decrease the use of natural resources like oil and water. The tool is  apart of a transition to a low-carbon use economy.

The Environmental Apparel Design tool’s success can be seen in the 2010 South Africa football jerseys that were the most environmentally friendly jerseys in football history. The jerseys were made from 100 percent recycled polyester that recycled 13 million plastic water bottles from landfills. In the last year, Nike saved 82 million plastic bottles from landfills, which were used to produce recycled polyester material.

Nike not only sees the ability to become a sustainable business and innovator as an improvement to the brand but also to build community relations and promote social change in the world.

Communities:

Over the past couple of years Nike has taken the opportunity to reach out to the global population in order to make a difference and invest in communities. Two of the most distinguished philanthropic efforts are the Nike Foundation and the “let me play” program, two different organizations that “tap into the power of sport for social change.”

The Nike Foundation, along with its support from the NoVo Foundation, provides opportunistic programs for adolescent girls in hope of effecting positive change. The program focuses on the alleviation of global poverty and giving every girl a chance to a better life.

The “let me play” program is a partnership between Nike and the China Child and Teen Fund that works to bring low – income Chinese schools the opportunity to a sport experience. The program trains PE teachers to enhance the confidence, creativity, communication and teamwork skills of grade school students and provide sports equipment for physical education classes.

Workers and Factories:

One of the Nike’s greatest responsibilities as a global company is improving conditions and bringing positive change to the 800,000 workers in its contract supply chain. Our code of conduct upholds the expectations we have for our factories and the standards that they are expected to meet, but we are always looking for new ways to improve.

Nike is now using auditing tools such as SHAPE (safety, health, attitude of management, people and environment) and ESH (environment, safety and health) in contract factories to help provide further transparency and insight into how the factories are being evaluated and complying with Nike’s Code Leadership standards.

Nike strives to deliver innovation, inspire athletes and changing the industry. All employees, investors, suppliers/manufacturers and consumers are stakeholders and are apart of the change. Thank you for giving Nike the opportunity to make a difference in your life.

Sincerely,

Mark Parker

President and CEO of NIKE, Inc

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